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Segment your email list for better work
One of the biggest mistakes that makes most companies, is to send the same emails every time. If you think a little, not every client is equally engaged.
Furthermore, if you sell different items (ladies watches, men's watches and children's watches) not every subscriber would be equally interested in each product category.
Want to send the same message to everyone? Of course not! You want your emails to be relevant to your recipients as often as possible.
Although you can not personalize each email to each individual subscriber, subscribe to your email list, you can create emails based on specific criteria using segmentation. This will also increase engagement and discussion.
The segmentation sort your contacts into different lists or "buckets" based on their involvement and the information they have on them
They can differentiate your contacts in four ways:
- Type of customer
- Interests
- Location
- Behavior
Would not it be great when people who enter the store to have a label on them, which is indicated: whether new customers for the store, visited him but never ordered; they ordered only once or have regular customers who order a lot of your products?
If the people had such labels, vendors, who meet them would say every time different things.
Fortunately, many vendors have а database. If your have, then you should consider segmenting your list:
- Potential customers - those who are not making order yet
- New customers - those who have ordered only once
- Loyal customers: those who order regularly
- Inactive customers - those who for some time have not ordered anything
It may be as easy as offering the discounts for new customers or a free gift with your order for your most - loyalty.
Segment list based on the interests of your customers
Another way to segment your email list, especially if you sell different products for targeting specific interests. most - it is important to keep in mind that the relationship of subscribers to your brand are often indicators of their interests. Imagine that sell clothes and accessories.
You most probably own women's clothing, children's clothing, men's clothing, women's accessories, children's accessories, men's accessories, etc. Send them the same message every time will not be in your favor.
That's when segmenting based on interests is made by hand, which allows you to segment subscribers based on:
Products on that clicks in your email. If the subscriber clicks on man's pants, you can segment to male clothes and send them emails for new male products.
Through Lead magnet, which are chosen. If your online store offers free guides for different types of men's clothing and your subscribers choose directions for male suits, then you can number them as business buyers and send them emails for new costumes and accessories business.
Ordered products. If the trend of your users to buy feminine earrings or bracelets, then you can segment them as lovers of jewelery and send them emails for new jewelry.
Find out which option works best for your database of clients platform marketing strategies emails and start sending emails based aan specific interests.
By segmenting emails based on your interests, you will increase your CTR and reduce the rate of write-offs, simply because there is to offer products and articles on people who are not interested.
Segment emails based on the location of your subscribers
The location is important for segmentation due to number of reasons.
For a start, if you own an online store and physical location, Sika can send emails to sales that are only physical store, but only for people from your region. If you have clients from different countries, you may want to send a particular country promotions for delivery as Deals Direct, as we have shown you.
Most services offer email lists option segmentation based on location. The location is usually determined when the subscriber subscribes to your email list.
You can use the database for Clint to find the current location of your customers based on their payment and delivery address.
Segmentation based on location can mean more to segment your list between customers who place orders and customers who shop in stores or online. In this case, if you have a promotion that is valid only in the store, you can avoid sending it to those who can not take advantage of it.
Segment your list based on commitment
And last but not least, you will need to send template messages differently based on the activity of your subscribers. Maybe you've received messages from big brands like "we miss you". Most - perhaps you are sent by companies (bussines), who have not visited recently.
Most email marketing providers will allow you to create text on the grounds the activity of subscribers My-dox:
Another reason to create separate areas for naktivni subscribers (those who have not opened long your messages) is that most email marketing providers charge you to the size of your list, and some even by messages sent per month.
You must ask the question, then why pay for subscribers who are not tied to me?
The strategy is usually like this:
- You create a community of users who have not opened your email of 1, 3, 6 months, etc.
- At the same fraction of people sending new confirmation email or unsubscribe from your email list, or to receive a special discount code or a free resource.
- If you do not confirm within a week - two, they are removed from your list.
Author: Gabriela Plocheva