Resources / Guides / How to expand your online business by e-mail
Converting subscribers into customers
Even if you have visitors who have signed up for your email list and you have enabled your ads to reach them, you have to regularly send them useful content or discounts if they really want to open your emails.
It is important to include healthy amount of useful emails with promotions, because not every subscriber is ready to buy. These emails provide the current content that nurtures their interest in the brand. Promotional emails are more oriented sales and often lead the reader to reach phase order, but still have to start from the basic.
Nice email's anatomy
Every day people received and sent billions of emails. It is important to make sure that your emails are not second to none! Here you will see 5 steps that you need to follow, so your email will look like professionals.
Format
With the advancement of the technologies, more and more recipients opens emails from mobile phones or tablets. From exclusively matters is your email to be opened according to the size of the device. High quality email marketing platforms, such as the My-dox will provide previews and testing capabilities, so you can see your emails and screen and mobile phone.
Title field
The title field is your first real contact point when it comes to email marketing. This is what will attract the attention of the recipient and make him open your message. It is important to understand that the purpose of the title is not to force the recipient to visit your blog or to place an order. The aim is rather to trick the recipient to open your message, no more, no less. It may sound easy, but it is a real challenge! So stick to these steps:
- Let your title does not exceed 50 characters
- Be useful and specific as possible
- Whenever possible, use local recommendations that apply to recipient
- The word "free" often reneged message as spam. Use keywords like "% off" or "this week only"
- When possible, personalize the sender of his personal name, not the company
Content of the message
Let's be brief and "catch the eye". Start by making sure that the recipient will understand how you can benefit - be it a discount, with useful content. Use graphics only if they are really relevant to your email (avoid funny GIFs, put a clean product images). Analysis of HubSpot shows that like emails with images, but like a lot more text emails. Instead insert images, plug pin-list to diversify visualization of email. Try to keep your PIN list to 3 points because adding more will make your email cluttered.
Call for action
Once the recipients have opened your letter, understand the possible benefits and there are several points bullet details is time to invite them to action. The contents of your email can have several messages, but focus on primary action you want the recipient to do. Numerous elements of action can distract or confuse. Here are some points to keep in mind:
- When you have an opportunity use the option button graphics instead of text link
- Use words that calls for action, a signal print "DOWNLOAD NOW", "Start today", "CONTINUE READING."
- Let your call for action to be at the beginning of the email to recipients, do not have to scroll down a lot.
Day and TIme
Numerous analyzes emails made by HubSpot and MailChimp indicate that most emails are opened on weekdays before noon (about 10:00 am). Moreover rule for you and your business is important to know the auditorium and their manners through testing.
Occupations of your audience is essential. Teachers will not open emails during the day as often as marketing professionals, for example. Note and time zones, which host your recipients. You can send email at the right time, but the your recipients can get it late.
Adapt your email list
Once your email list begins to grow, you should ensure that you will continue to stay in touch with your subscribers. The last thing you want is once you put a lot of work in building the perfect email list, do not send monthly emails wrong, so they can either unsubscribe or stop open your email because they forgot why they originally recorded.
When you send a rich and valuable content emails likely to open your promotional emails in the future, click and potentially converted much more.
You have three options with which to maintain the interest of your customers and turn them into potential customers.
Newsletters
Consisting of information about industry blogs and updates on new products, the newsletter is the best way to share their views with the audience. You emails will most likely contain valuable information that is not right for your products, but it has to do with them.
This option is best for businesses where there is always something to talk and write. This is a good option if your contents are accessible, relevant and modern. It is true that your sales will jump to the sky from the newsletter, but the popularity and recognition and brand are always helpful.
Drip sequence of emails
The second step is to send members of your email list a series of emails oriented "drip campaign". Written and designed ahead of time, these emails are sent to specified period of time automatically. They have a key role in training and "nudging" the recipients to effect purchases.
In practice, this sequence looks like this:
Email 1: Send to recipients benefit that you promised them when they signed up for your email list: promotion, free guidance, link towing, etc.
Email 2:It will be sent in 2-3 days, tracking subscribers, he'll ask them if they liked advantage if they are to benefit from it, or forgotten.
Email 3: A few days later, this email will inform subscribers of new products and services that may be in their interest, based on free benefit they have received earlier.
And so continues ... you get the idea, right?
You'll need proper ratio for the content of promotional emails in order to best performing. As always, test frequency and the mix of messages to find what works best for you.
RSS to Email
The third option is suitable for owners of stores that actively create content for your blog. Most offer marketing services offer the option to automatically send emails to your email list every time you created a blog post.
If you create blog articles every day or several times a week, you should be careful because you do not want to clutter the inbox of you followers.
Some options of an RSS allow automatic sending "weekly menu." This means that your subscribers will be sent an email with the most readed articles last week.
Send promotional emails
The ultimate goal of marketing emails is to increase your sales and get customers to order again. So once you've built and trained subscribers is time to start to send them promotional emails that entice them to buy. My-dox allows you to embed Buy Button in your promotional emails so your customers can shop directly from email checkout. The fewer clicks you have, the likelyhood of customers to buy increases.
Here are some ideas with which to promote business and products.
New products and services
When you have a new product or feature for sharing your email list is a great way to be broadcast. These emails keep your subscribers' through short ", besides the prospect of something new, always an attractive proposition.
Emails for sale
These emails are accurate and clear: their goal is to keep within your subscribers. Every time you put a product for sale, or sale in store is a good idea to let subscribers, especially if you've already made contact with them.
Discount only for subscribers
Whether you send a regular newsletter or build "drip campaign" for special promotions you can always turn the discount code which offer en-subscribers alike will stimulate their motivation to buy something from you. Offering a feeling of exclusivity is a great way to enter and emotions to your marketing.
For your "exclusive offer" generate a one-time discount code that can be used an unlimited number of times, but to a certain period. If you follow our advice, make sure you mention in your copy of the email that you have mentioned until which date the rebate is valid. When limiting customers to a certain date, create sense of urgency in them, it encourages them to buy something now and not wait until later.
Holidays and seasonal discounts
A traditional form of email marketing is to inform customers about special offers based on the upcoming holidays and seasonal discounts. You might want to tell your subscribers about the sale en Black Friday promotions or after Christmas or spring sale. It is good to remind people and for the upcoming holidays like Mother's Day , for example.
Contests in Social Media and gifts
Email list can also give you a nice boost to your presence in social media.
Let's say you invested in advertising to bring traffic to your landing page and you have built an email list but still do not have a number of desirable subscribers.
To achieve its goal, save your gifts for the end. Once the competition is in progress, send a message to subscribers that can enter the free lot and get a free product or discount card if you like your page to Facebook, or on any social media work.
This strategy helps to engage your subscribers email and another interaction with your brand. This not only helps in stimulating your subscribers to order, but also helps in promoting your products with their own friends and followers!
So your brand will be even more recognizable and populars and more people wil have the chance to enroll in your email list is considerably great!
Winning emails for birthdays, special occasions and anniversaries.
Sending emails is profitable mix of caring and promotional email. To do this, you will need to collect more information from your customers when you plug into your list - such as date of birth, for example. Another idea for an email you can send the anniversary of your business or special occasion.
My-dox has a platform with which you can automatically send greeting emails and birthday cards for any special occasions.
Numerous analyzes emails made by HubSpot and MailChimp indicate that most emails are opened on weekdays before noon (about 10:00 am). Moreover rule for you and your business is important to know the auditorium and their manners through testing.
Occupations of your audience is essential. Teachers will not open emails during the day as often as marketing professionals, for example. Note and time zones, which host your recipients. You can send email at the right time, but the your recipients can get it late.
Adapt your email list
Once your email list begins to grow, you should ensure that you will continue to stay in touch with your subscribers. The last thing you want is once you put a lot of work in building the perfect email list, do not send monthly emails wrong, so they can either unsubscribe or stop open your email because they forgot why they originally recorded.
When you send a rich and valuable content emails likely to open your promotional emails in the future, click and potentially converted much more.
You have three options with which to maintain the interest of your customers and turn them into potential customers.
Newsletters
Consisting of information about industry blogs and updates on new products, the newsletter is the best way to share their views with the audience. You emails will most likely contain valuable information that is not right for your products, but it has to do with them.
This option is best for businesses where there is always something to talk and write. This is a good option if your contents are accessible, relevant and modern. It is true that your sales will jump to the sky from the newsletter, but the popularity and recognition and brand are always helpful.
Drip sequence of emails
The second step is to send members of your email list a series of emails oriented "drip campaign". Written and designed ahead of time, these emails are sent to specified period of time automatically. They have a key role in training and "nudging" the recipients to effect purchases.
In practice, this sequence looks like this:
Email 1: Send to recipients benefit that you promised them when they signed up for your email list: promotion, free guidance, link towing, etc.
Email 2:It will be sent in 2-3 days, tracking subscribers, he'll ask them if they liked advantage if they are to benefit from it, or forgotten.
Email 3: A few days later, this email will inform subscribers of new products and services that may be in their interest, based on free benefit they have received earlier.
And so continues ... you get the idea, right?
You'll need proper ratio for the content of promotional emails in order to best performing. As always, test frequency and the mix of messages to find what works best for you.
RSS to Email
The third option is suitable for owners of stores that actively create content for your blog. Most offer marketing services offer the option to automatically send emails to your email list every time you created a blog post.
If you create blog articles every day or several times a week, you should be careful because you do not want to clutter the inbox of you followers.
Some options of an RSS allow automatic sending "weekly menu." This means that your subscribers will be sent an email with the most readed articles last week.
Send promotional emails
The ultimate goal of marketing emails is to increase your sales and get customers to order again. So once you've built and trained subscribers is time to start to send them promotional emails that entice them to buy. My-dox allows you to embed Buy Button in your promotional emails so your customers can shop directly from email checkout. The fewer clicks you have, the likelyhood of customers to buy increases.
Here are some ideas with which to promote business and products.
New products and services
When you have a new product or feature for sharing your email list is a great way to be broadcast. These emails keep your subscribers' through short ", besides the prospect of something new, always an attractive proposition.
Emails for sale
These emails are accurate and clear: their goal is to keep within your subscribers. Every time you put a product for sale, or sale in store is a good idea to let subscribers, especially if you've already made contact with them.
Discount only for subscribers
Whether you send a regular newsletter or build "drip campaign" for special promotions you can always turn the discount code which offer en-subscribers alike will stimulate their motivation to buy something from you. Offering a feeling of exclusivity is a great way to enter and emotions to your marketing.
For your "exclusive offer" generate a one-time discount code that can be used an unlimited number of times, but to a certain period. If you follow our advice, make sure you mention in your copy of the email that you have mentioned until which date the rebate is valid. When limiting customers to a certain date, create sense of urgency in them, it encourages them to buy something now and not wait until later.
Holidays and seasonal discounts
A traditional form of email marketing is to inform customers about special offers based on the upcoming holidays and seasonal discounts. You might want to tell your subscribers about the sale en Black Friday promotions or after Christmas or spring sale. It is good to remind people and for the upcoming holidays like Mother's Day , for example.
Contests in Social Media and gifts
Email list can also give you a nice boost to your presence in social media.
Let's say you invested in advertising to bring traffic to your landing page and you have built an email list but still do not have a number of desirable subscribers.
To achieve its goal, save your gifts for the end. Once the competition is in progress, send a message to subscribers that can enter the free lot and get a free product or discount card if you like your page to Facebook, or on any social media work.
This strategy helps to engage your subscribers email and another interaction with your brand. This not only helps in stimulating your subscribers to order, but also helps in promoting your products with their own friends and followers!
So your brand will be even more recognizable and populars and more people wil have the chance to enroll in your email list is considerably great!
Winning emails for birthdays, special occasions and anniversaries.
Sending emails is profitable mix of caring and promotional email. To do this, you will need to collect more information from your customers when you plug into your list - such as date of birth, for example. Another idea for an email you can send the anniversary of your business or special occasion.
My-dox has a platform with which you can automatically send greeting emails and birthday cards for any special occasions.
Author: Gabriela Plocheva