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Chapter 3
Resources / Guides / How to expand your online business by e-mail

Choose the right Email Marketing Platform







The first step is to choose email marketing service, which you will use fot collecting contacts and sending emails to them.

There's many different marketing services, from which you can choose. But youw ill want this one, which will work best for your business and goals, as a service, which can be easily integrated to your site.

Here's one of the best marketing services you can see:

  • MailChimp
  • Klaviyo
  • Emma
  • Campaign Monitor
  • Soundest
  • Rare.io
  • Kevy
  • Remarkety
  • Aweber
  • Constant Contact

These email marketing platforms offers a place for you, where you can choose a list with addresses, as automating to production and sending emails.

it's good to think if the platform you choose, can offers :
  • Email templates you can personalize.
  • Аuditorium segmentation, for sending purposeful emails based on user profiles.
  • Login forms, which can be embed in your website or integrated with MY-DOX.
  • Detailedanalysis for measuring your email marketing campaigns
There's free versions ( Mail Chimps is most popular exactly for this reason) or free trial period, so you can see the value, which is expected from different platforms.

When you select the platform, you must think about how to start making your list. The first thing to think is where to place your login form.

Author : Gabriela Plocheva




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