Resources / Guides / How to expand your online business by e-mail
Growing your email list
It's time to show your creativity. To increase your list of future recipients, you must make it easy and exciting for everyone to be saved. Strong bids must be clear and concise with a simple element for entry.
Here is an interesting and creative form for entry:
One of the most important elements for subscription is the strategic placement in your website. Forms for registration are a fancy word for these sign-in boxes that you see in each site.
Popular email marketing software solutions are at hand generated form entry, which will provide a snippet of code that you put in different places in your website. Adding multiple forms on your site, might sound excessive, but it is not. If you analyze each visitor to your website will know that the visitor usually does not examine your entire site from header to footer.
They can examine the contents of the blog posts on your page - for us, your navigation menu or your sidebar. Therefore, you must make sure that any part look, will form subscription.
Where to place the entry form?
Here are some good options to consider:
Your header or navigation
Your login form can be as simple field for email using recruits text as a call to action.
Sidebar
You can also put your form in the sidebar, or in other words to "sell" what email list offers. This is a good way to use this method in your website.
The "About Us" page
Once you tell your visitors about your business and products you offer, you might have created enough intervals that your visitors to sabskraybnat. Its shape can be as simply email field and field with name and address, explained in a few words why you need to fit.
In your blog posts
If people come to the end of your blog posts and like your posts, their chances to subscribe will be bigger. If you have strategically placed form, this will give them a clear idea what to do next.
In the footer of your website
Let us imagine that visitors around all areas above reach footer and are still interested. Take them to subscribers. This is another way to use the often empty space in the footer of your website.
Your checkout page
One of the - easiest ways to build a list is to make sales. Most email marketing services can be integrated into your online store or use the built-in integration or application that allows you to add clients in your email list once you have placed an order.
Pop-up form
As controversial are pop-up forms when done correctly, they work. - Best way for people to fit like make registration form for each visitor. If you have something of value to give, you have every right to show it to every visitor.
Accelerate recording with Lead Magnets
How to get people to sign up for another ballot and actually buy your products after they are registered? In Kaya of the day you will need the right mix of incentives, forms for recording high quality, valuable content to send. Let's see the steps that will help you achieve it.
Step 1: Select your incentives
The first step you need to follow to build an email list is to select the right stimulus, or "ethical bribe" to offer people, and in return they join your email list. Their traditional name is lead magnets ".
Offer exclusive deals and discounts
For most e-businesses compelling lead magnets most - often instant discounts or promise of future discounts and information about future sales.
You can position button, calling for action, so they will choose to receive special offers for clients, delivered by email.
Announce a competition or contest
The announcement of the contest or competition can bring you many signed up for your email list, but may not be interested to receive promotions from you or buy your product.
There are many email marketing services and incentive-focused applications that can help in achieving this step, Incentivibe and ViralSweep.
Remember to watch are recording quality in comparison with the amount of entries.
Deliver free content
Better is a free piece of content that is compelling content for your target clients and will make your subscribers to purchase a product from you.
Here are some ideas to get you started:
- women's clothing stores can provide seasonal fashion guidance, which the ladies are up to date with the latest trends, how to combine colors and accessories and most - already clothing and accessories that you sell.
- Bookstores can offer small heads of their bestsellers.
- Musicians can offer free download MP3 from their new songs.
- Photographers can offer free downloads of wallpapers with high resolution.
- Shops for musical instruments can offer
Step 2: Build page that is entirely focused on Lead Magnet
Once you have chosen your incentive, your next task is to build a focused page. This page must be 100% focused on subscribing to your email list. There should be things that distract!
- This page should contain:
- Compelling title
- Certificate establish social proof
- Some text or video on your incentive
- The advantage of subscribing to your email list
- And of course form entry
Step 3: Direct traffic to your page
You can create great lead magnet, but you will not be a great help if nobody see it.
Fortunately there are many ways in which to form traffic to your lead magnet, to get subscribers and increase your list. Here are some proven methods to try:
Add a link in the social networks
Putting in a tweet or Facebook post, allowing people to see the top of your Twitter or Facebook page, making it the first place to show your lead magnet.
Facebook pages allow you to add a button, as this image. Take advantage and add a link to your main page.
Be creative with your sharing focused social media page. Use images that will grab the interest of the people.
Advertising through Google AdWords and Facebook ads
If you want to form more traffic - fastest and easiest way is to pay for ads.
If you do not manage ads so far, or have a little experience, would do well first to honor for online advertising before throwing a lot of money.
Put links to your blog posts or use it as an upgrade content
Use online training book for beginners musicians who wrote in - above the article. Create videos, write your blog for educational purposes. Include links in the book landing page within the respective blog posts.
This is called "upgrade content." If you incentive builds on existing content in a blog post, your reader to click on the link to the landing page and deliver your email to download the incentives is - likely.
For example, a music store with blog posts that have educational posts that help novice musicians can join the free chord book as a content upgrade in exchange for information.
Put a link to it in your e-mail (within the body or the electronic signature)
As the owner of an online store, most - probably send and receive hundreds of emails a day. This creates the opportunity to include a link to your landing page and get many people to see it and react.
The electronic signature is commonly used marketing asset that you can use to incorporate prompting action and link to your landing page and last offer to take advantage of every email sent by you.
The software of My-dox is included free platform for certification and electronic signature.
Author: Gabriela Plocheva