7 tips for an effective email marketing strategy

Before starting with the tips, is important to use a software for email marketing, who will not slow you down.

Many of the tips requires integration between the cart, email list, automatisation and segmentation list. That's "not good to have" , but needed for effective marketing for e-commerce. The email marketing services, offered bedore that, must submit the need characteristic, so you can aplly the tips.

Energize your clients go give reviews on products, which are bough through mailbox

There's countless cases, highlighting the positive impact of comments. After managing promotional emails, based on 90 000 products, Argos found that the commentary products has 10% higher realisation percent than without it.

Figleaves saw this too, according to a report - 12.5% increases the realisation of the products. It's interesting that they saw, that the products over 20 reviews - increases it's realisation with 83.9% !

Thought these numbers speaks for themselves, to collect reviews is easy to say, but hard to be made. Here's one advise to encourage the users to make you review for a defined product.

This strategy works best when is created like automated personalized mailbox, which is set to send messages a few days after the clients received their product.

You'll want to make experiments with time, with this email. And the reward is offered, for collecting max numbers of reviews. Here's the moment, when testing A/B becomes your best friend.

Use A/B tests to optimize clickthrough and open rate.

If you are not yet convinced in the value of A/B tests, accept the fact, that diring the time of pre-electioned campaign of Barack Obama, his team find that one storyline
generates - 403 600$ in donations, while the other variant - 2 540 866$. Or saying at other way , when speaking for A/B email test, we create many variants on two rows with the same theme or body content. Thus we define most effectively who is most engaged or conversion factor.

Keep it mind that testing impact of one variable at the right time. Thus your experiments are shown in the best way for your work.

In one perfect world, you'll test A/B for every sent email. But in practice, this will take some of your time, thence you must find which email has the biggest impact.

For e-commerce, it's best to experiment with additional and cross sales in your transactional mails. Test with A/B and gretting emails (for Christmass and New year, birthdays and etc.), as newsletter-campaigns.

Set your email for trailing cart with Identify Bugs, to update the conversation rate sales.

Optimizing the cart and finalising the purchase ordinary is one of the most valuable areas, on which you must concentrate, when speaking about conversation rate sales. If anyone is added a product to his cart, he's extremely good qualifiying potential client.

Here's how we can use the email marketing, to reduce the percent of trailing cart.

If you use software, who allows optimization, you can set up a rule, which can regognise, when some page of the cart or chest, but not your greeting page or the page for confirming the purchase.

When this criteria is completed, the email can be send to them, to ask them why they are not completed the purchase.

In Flaviar page you can see a good example for this action. if you subscribe for their list, add a product in a cart, but not complete your purchase, soon you'll receive the following email :

That's not only a perfect way for breaking the mistakes, but when is formulated well, might be a way to collect client's objections, to update the quality of the services.

Award your loyalty clients

For most sites for e-commerce, exist 80/20 connection between the total profits and clients. Which means, that big part of the profits are created from very little round of loyalty clients.

Do you know that Howard Storage World categorize the clients in 5 categories? The found that through categorizing cliens based on loyalty, engagement and energize them with gift-cards, they can increase their profits is short-term plan то 250 000$.

Their most fair group of clients has fift-cards with buyback percent - 34%, which means that this company roll 105 000$ of total profits.

Restore your unused clients

It's interesting that in the research, which we mention in the previos article, the results of unused clients are even more impressive that their most loyal clients.

In the group are the clients, which are not bought anything from 12 months in Howard Storage World. They represent 108 000$ from the total profits ( with 3000$ more that their loyal clients), and for purchases they spend with 16% more than the loyal clients.

There's some good lessons we can learn from this research.

1. Segment your clients by loyalty and use campaigns, which are on their activity level
2. There's cases, in which is better to concentrate on reactivating unused clients, than encourage the loyals.