Proven ecommerce email campaigns you can steal today

Even with significant number of subscribers, sometimes may be hard to think and send creative emails to your list.

To help you with that, we selected seven inspired examples of email campaign for online business, which are with high fast response, and which you can use today.

Take a look at some of your emails, which has the simple rules to convince, excellence, social proof, lack and urgency, to make more clicks and encourage the purchase.


Petflow - Social proof email


Petflow are online retailers, who in 2012 are made sales for 30 million $. They have over 1 million Facebook friends, which are big profit for them. if you are looking for easy way to start your email campaign - the Pocket tool is perfect for you.

Petflow's people regularly occupy content from Facebook page and use it in email campaign.






If you add a new social prooving element in your maibox, you will increase the people's trust in you and you will show them, that people buy and enjoy your products. it's a fact that the marketing trick "from mouth to mouth" is around 20-25% of all purchases. 63% percent of all people say that they are ready to make a purchase from sites with positive reviews.

Harry's Email for arrived purchase

Harry's is a online shop, who make more of the things properly, but their email campaign is not an exception.

They are quite good in utilization of transactional emails. They use it like opportunity for stronger client loyalty, making them clients for life.

In the email below you'll see what their clients see, when their purchase arrive. Instead of sending robotised notification for purchase, they take advantage of the opportunity to make a short training in the email and to define their clients like succesful with their products, which is victory for everyone.






View closely your email transactions and define how to make them better - even it's something simple like liking your facebook page.


STORQ - Email with valuable content

STORQ is online shop in San Francisco, USA, with activity - selling modern woman underwear for pregnant. They send once a month awesome emails about pregnancy, maternity and how to be good parent.





STORQ sells only handful products, and this is perfect example for them to stay in touch with their clients, withous sending encouraging promotional emails. He will save the best links and resources, suitable for your industry. Then he will send to your list selected and helpful tips every month.


Huckberry - Email lack


The lack in one of the most powerful psychological weapons used by merchants, for making buyers make some move. The people are programmed with fear not missing a thing. And Huckberry uses rather brave this fear. See in the example below how they do that.

Offering discount with limited time period and incentives like free shipping is a perfect way to make people pass to your checkout page.






Banana Republic - Exclusive Emails

Everyone wants to be special and nurting with attention and everyone loves the good deals. And Banana Republic are the best in this as you can see below:








Except exclusive deal, they reduces the shipping price and offers free returning merchandise. The lesson they teaches us is that making clients feel specials as offering products "only for subscribers" , this will help you not only make a sale, but build loyalty.


Whipping post - "Just check in" Email

This email is friendly, useful and promotional and this one is all in one place!






The email is made like thanking letter, which offers support, and also invites to their website, social platforms - even touser generated pictures of products. It's not a surprise, if the users respond to the email with recommendations and reviews.


Petflow - remaining credit






Petflow are really smart (and for ones - aggressive), when questioning about their email marketing. Just look at email's titles they send monthly.

The most clever email they send is for using a credit card in a shop.






Instead offering 15% discount, they offer very specific cash ammount to their clients, which they spend in their site. The theory says that is hard to spend money, than miss a discount percent.

Next time, when you want to send promotional email with discount on it, think about using the approach with the credit limit.

Save your favourites

We do not offer you to copy email 1:1, but use a part of the strategies you can see here and to companies, which sends you marketing emails. Mailboxes is one of the best ways to generate а sales. Save in one folder all emails you like, and in the end of the month see them again and make a plan for your next strategy!


Author : Gabriela Plocheva